neue fische
IT Bootcamp Branding Visuals
- Abstract
- Houdini
- Redshift
- Octane
- 2022
Neue Fische is a tech bootcamp offering courses like Data Analytics, Data Science, AWS Cloud, UI Design, and Web Development. They had just rolled out a fresh new branding and website, and wanted to give each course its own unique look to make the site more engaging and help with marketing.
Branding | Linus & Katharina Lang |
Art Direction | Linus & Katharina Lang |
Programming | neue fische |
My job was to create eye-catching visuals for each course that would mainly be used on the website. The goal was to turn these tech-heavy topics into cool, easy-to-understand images that would grab attention and make people curious to learn more.
I got to work creating 3D renders for every course. Using Houdini, I modeled and simulated dynamic shapes that captured the vibe of each subject. Then, I rendered everything with Octane and Redshift to get sharp, high-quality images. I made sure the style matched the new branding and worked closely with the marketing team to make sure the visuals fit perfectly with their plans. There were a few rounds of tweaks to get everything just right.
In the end, we had a set of stunning visuals that really brought each course to life. These renders now shine on the website, social media, marketing materials, and even at fairs. They helped Neue Fische stand out and made the courses feel exciting and approachable - which definitely got more people interested in signing up!