IT Bootcamp Branding Visuals

Neue Fische is a tech bootcamp offering courses like Data Analytics, Data Science, AWS Cloud, UI Design, and Web Development. They had just rolled out a fresh new branding and website, and wanted to give each course its own unique look to make the site more engaging and help with marketing.

My role was to conceptualize and create unique visual representations for each course, focusing primarily on assets for the website. The key objectives were to develop distinct, instantly recognizable visuals for each course which are aligned with the new brand identity.

I began by researching visual metaphors and color palettes that resonated with each tech discipline, ensuring each course had its own identity while maintaining brand cohesion. Using Houdini, I modeled and simulated abstract 3D forms that symbolized the essence of each course (e.g., data flows for Data Science, cloud structures for AWS Cloud). I rendered the final visuals using both Octane and Redshift to achieve high-quality. Throughout the process, I collaborated closely with the marketing and course teams, iterating based on feedback to ensure the assets would work seamlessly across all intended uses.

The final renderings established another layer for the distinct look of the brand identity while maintaining the idea of each course. They were integrated into the new website, featured in social media campaigns, and used in marketing materials and at industry fairs. The feedback from both internal stakeholders and students was overwhelmingly positive, with a noticeable increase in engagement on digital channels. This project reinforced the value of thoughtful visual design in tech education branding.