Fashion Retail Screen Animations

Stackmann is an established, traditional fashion store with a single location in Buxtehude. The store underwent a professional rebranding by studio nonsens to refresh its visual identity.

My task was to create animations that would run on screens inside the store, enhancing the customer experience and reinforcing the new brand identity.

I designed looping animations and a logo animation specifically for the store screens. The loops were created to be flexible, allowing them to be used either as full sequences or split into partial loops. I used After Effects to develop dynamic forms that aligned with the brand’s aesthetic.

The final motion graphics were successfully implemented on the store screens and used across social media platforms. They matched the brand colors perfectly, strengthening brand recognition and customer engagement.