Interactive 3D Battery Product Showcase

Univercell Group, a German battery factory, recently underwent a major rebrand and launched a new website. The company wanted to showcase its innovative spirit and cutting-edge technology through compelling digital experiences. The challenge was to create visually striking product representations that would engage both external visitors and internal teams, all while staying true to the new brand identity.

As the motion designer, my main objectives were to:

• Develop stylized product visualizations and animations.

• Prepare these to be used as interactive scroll animations on the website.

• Provide visually engaging backgrounds for Microsoft Teams, enhancing internal communications.
The key problem was to deliver high-quality, web-optimized visuals that would set Univercell apart from competitors and reinforce their new brand positioning.

I started with research into the new brand guidelines and desired visual tone and materials used in the industry. Using Houdini, I designed and rendered a series of stylized battery related product visuals. My workflow focused on balancing visual richness with web performance — optimizing textures, animation loops, and file sizes for fast loading. For the website, I collaborated closely with the web development team to ensure smooth integration of scroll-triggered animations, creating an interactive browsing experience. For internal use, I adapted the visuals into Teams backgrounds, ensuring consistency and brand pride across the organization.

The project delivered a suite of distinctive, interactive visuals that became a cornerstone of Univercell’s new digital presence. The scroll animations elevated the website’s user engagement, while the custom Teams backgrounds fostered a sense of unity among employees. Stakeholder feedback highlighted the fresh, innovative look and the seamless web performance. The visuals helped reinforce Univercell’s position as a forward-thinking leader in battery technology.